One of the first things you need to do is set up an analytics tool on your blog so you can track the keyword phrases people are using. (Th Once configured, you’re ready to start writing keyword-targeted content and tracking the results of your efforts.
To determine which keywords you should focus on in your blog content, you can use two free tools offered by Google:
Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Google AdWords Traffic Estimator: https://adwords.google.com/select/TrafficEstimatorSandbox
Analyze the list of keyword ideas to find the ones best related to your blog and offer a good balance between traffic and competition. Click the Columns button and be sure the Keyword, Competition, Global Monthly Searches, Local Monthly Searches,Local Search Trends, and Estimated Avg. CPC columns are selected and visible. (It’s likely you’ll only have to add the Estimated Avg. CPC column to your display.) Click the Global Monthly Searches link at the top of the column to sort the results by the number of global searches conducted for that keyword each month. You can sort by clicking on the Estimated Avg. CPC link to view the results from a different
perspective. You want to find a keyword term that gets a decent amount of traffic but doesn’t have a massive amount of competition. The Global Monthly Searches column gives you an idea about traffic, and the Estimated Avg. CPC column gives you an idea of how
much advertisers are paying for that keyword. Higher average cost per-click typically equates to more competition for traffic. Find the middle-ground sweet spot. That’s the place to start your search engine optimization keyword efforts.