Link bait posts can boost incoming links and drive short-term traffic spikes, but they do little in terms of creating loyal, long-term readers.
The trick to using link bait posts to grow your blog is to write about link bait topics your core audience is likely to be interested in. Then, people who find your blog through a link bait post that’s directly related to your blog’s topic are more likely to find even more content on your blog they’ll be interested in. That means they’ll linger, click around, and return later.
Here are some suggestions for places to find link bait post ideas:
- Google Trends: Google Trends (google.com/trends/hottrends) is a great place to find link bait ideas because it enables you to find the most searched keyword phrases on any given day. Google Trends updates frequently each day. If you can catch the“lightning in a bottle” from one of these hot search topics, your blog could see a big spike in traffic.
- Twitter trending topics: Visit Twitter and view the scrolling bar near the top half of the page, to see what topics people are talking about a lot at that moment. You can also view trending Twitter topics in the right sidebar of your Twitter profile when you’re logged in to Twitter.