More 5 types of headline for your risking

Warning: Use These 5 Headline Formulas at Your Own Risk

There’s no doubt that my previous two posts on headline formulas have been extremely popular. But they’ve also caused me to take a lot of flack.
First off, you still have the doubters who wonder if 80-year-old headline structures can possibly work in the modern social media environment. Truth is, I used one such structure for a post this summer that received over 1,600 Diggs, while also making an appearance on just about every social media news site around and bringing in over 70,000 unique visitors.
And I never had a doubt that it would work. Why?
Because Do You Make These Mistakes When You Write? and the original Do You Make These Mistakes in English? are literally about the same thing—grammar. It was an absolute no brainer, because Maxwell Sackheim did the work for me over 80 years ago, and his ad ran successfully for 40 years. But keep in mind that I and plenty of others have successfully used the “these mistakes” template in many other contexts as well, because the specific promise contained in the headline makes it irresistible if used properly.
That brings me to the other complaint I’m hearing—too many people are using the same formulas over and over, badly. This is likely because people did not heed the warning about headline templates that you’ll hear from any copywriter, which is to understand why they work before trying to use them.
When you understand why the original headlines worked, you’ll be able to select an appropriate structure, and you’ll be a better headline writer in general. If you don’t, you might not only write a bad headline, you might come off looking bad in general.
So, here are 5 more headline templates that work, but use them at your own risk. If you don’t match up an appropriate headline structure with your content, you might crash and burn worse than if you just came up with a headline off the top of your head.
1. Warning: [blank].

If you’ve read this far, I guess it still works. Starting a headline with the word warning will almost always catch attention, but it’s what you say next that will determine how well it works for your particular content.
Warning: If You Depend on Google for Both Traffic and Advertising, You Pretty Much Work for Google
Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?
Warning: Do You Recognize These 7 Early Warning Signs of Blogger Burnout?
2. How [blank] Made Me [blank].

Use this structure when relating a personal story. The key to the most effective use of this template is for the two blanks to dramatically contrast, so that the curiosity factor goes way up and people feel compelled to read more.
How a “Fool Stunt” Made Me a Star Salesman
How an Obvious Idea Made Me $3.5 Million
How Moving to Iowa Improved My Sex Life
3. Are You [blank]?

A nice use of the question headline, designed to catch attention with curiosity or a challenge to the reader. Don’t be afraid to be bold with this one.
Are You Ashamed of Smells in Your House?
Are You Ready to Learn Chinese for Your Next Job?
Are You a Courageous Blogger?
4. [Blank] Ways to [blank].

One of the best list structures, because it’s really a “how to” headline enhanced by specificity that either impresses the prospective reader with how many tips you’ve got, or at minimum let’s them know exactly what to expect.
101 Ways to Cope With Stress
21 Ways to Live a Better Life With Less
5 Ways to Write Killer Headlines
5. If You’re [blank], You Can [blank].

Another great use of specificity, this headline addresses a particular type of person with the first blank, and the beneficial promise to that person in the content or body copy with the second.
If You’re a Non-Smoker, You Can Save 33% on Life Insurance.
If You’re an Accountant, Our Frequent Flyer Program Really Adds Up
If You Love Scuba, You Can Dive Belize This Week Only for a Song!


7 More Sure-Fire Headline Templates you should try

So here are 7 more sure-fire headline templates that will work when you’re aiming to score more readers:
1. Give Me [short time period] and I’ll Give You [blank].

This headline promises a strong benefit to the reader, like all good headlines do. But this one is especially effective because it promises to deliver in a very short time period.
Give Me Five Days – And I’ll Give You the Secret of Learning any Subject!
Give Me Three Minutes a Day – and I’ll Give You a Better Complexion.
Give Me 3 Minutes and I’ll Make You a Better Blogger.
2. If You Don’t [blank] Now, You’ll Hate Yourself Later.

We love to belong, but feeling excluded is a real bummer. Whether it be a financial opportunity or the social event of the year, we simply hate it when we get left out.
If You’re Out of the Market Now, You’ll Hate Yourself Later.
If You’re Not at SXSW 2007, You’ll Hate Yourself Later.
If You Don’t Edit Your .htaccess Now, Google Will Hate You Later.
3. The Lazy [blank’s] Way to [blank].

This headline has always worked well with time-pressured people, and that’s certainly true for most people today. No one likes to think of themselves as lazy, but everyone likes to save time and effort.
The Lazy Man’s Way to Riches.
The Lazy Dad’s Way to Quickly Getting Dinner on the Table.
The Lazy Blogger’s Way to Write Great Post Titles.
4. Do You Recognize the [number] Early Warning Signs of [blank]?

OK, technically this is still a list, but it’s wrapped up in a much more compelling structure than your typical “Top 10” article. People want to avoid problems, and this headline promises the critical tips before it’s too late.
Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
Do You Recognize the 7 Early Warning Signs of an Employee Meltdown?
Do You Recognize the 7 Early Warning Signs of Digg Addiction?
5. See How Easily You Can [desirable result].

We love quick and easy when it comes to learning something new or gaining some advantage.
See How Easily You Can Learn to Dance This New Way.
See How Easily You Can Own a Lamborghini Miura.
See How Easily You Can Increase Traffic With Social Media.
6. You Don’t Have to Be [something challenging] to be [desired result].

People almost always have preconceived notions about things, and this can be a barrier to taking action. Remove the barrier that stands between them and the desired result with your headline, and people will flock to read what you have to say.
You Don’t Have to Be Rich to Retire on a Guaranteed Income for Life.
You Don’t Have to Be a Geek to Make Money Online.
You Don’t Have to Be an A-Lister to Be a Kick-Ass Blogger.
7. Do You Make These Mistakes?

This is always a powerful attention grabber, since no one likes to make mistakes. If you’ve targeted your content well for your intended audience, helping people avoid common mistakes is a sure-fire winner with this type of headline.
Do You Make These Mistakes in English?
Do You Make These Ajax Coding Mistakes?
Do You Make These Mistakes With Your Blog?
Find these headline templates useful? Bookmark this page at for future reference.

How to use powerful headline to sell your products

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.
1. Say it simply and directly.

The direct headline should be used far more often than it is. No cleverness. No jokes. No wordplay. The direct headline gets right to the point. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar.
Pure silk blouses … 30% off
The Ultimate Tax Shelter
FREE subscription to BlogMaster
2. State the big benefit.

One of the first techniques you should always explore is transforming your major benefit into a headline. After all, your number one selling point should be up front. It stands the best chance of selecting the right audience and preparing them to respond. Plus, if they read nothing else, they have at least seen the best selling point you have to offer. If you have trouble writing this kind of headline, it’s a sure sign you need to think a bit more about your product or service.
Now! Moonlight Your Way to a Million Dollars.
Create your own cards, posters and banners in minutes!
Get a FREE vase when you buy a dozen roses.
3. Announce exciting news.

People read newspapers and magazines because they love news. It’s just basic human nature. We’re curious. We not only want to know, we need to know. Casting your headline in a way that suggests news, rather than advertising, can have the same powerful appeal of a feature story in the morning paper. An important note: the product or service doesn’t necessarily have to be newly created to qualify as news. It merely has to be news to your reader.
At Last, American Scientists Have Created the Perfect Alternative to a Mined Diamond!
Introducing the newest idea in cross-training. From NordicTrack.
Now program your DVR by simply speaking to the revolutionary DVR VOICE programmer.
4. Appeal to the “how-to” instinct.

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be careful, though. The how-to must highlight the benefit or final result, not the process itself. Look at this example:
How to make money working from home with your PC.
Suppose instead it read, “How to start a full-time computer business in your home.” This misses the point, doesn’t it? It sounds like a lot of work. It says nothing about the real motivator, which is using a computer you already own to make money easily. To write a how-to headline, begin with the words “How to” or “How” then immediately fill in the benefit.
How to stop smoking in 30 days … or your money back.
How You Can Profit From the 3 Greatest Service Businesses of the Decade!
How to do Central America on $17 a day.
5. Pose a provocative question.

Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”
Do You Make These Six Common Mistakes On Your Taxes?
Gotten a speeding ticket lately? Read this.
How do I know which mutual funds may be right for me?
6. Bark a command.

Sales copy often falls flat because it fails to tell the reader what to do. This headline type allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not conversational, it’s dictatorial — but in an acceptable way that readers have come to expect in clear writing.
Become a famous blogger in 60 days.
Call anyone, anywhere, without a phone line for FREE!
Stop wasting money on Web design. Use InstaSite to create your own Web site in minutes.
7. Offer useful information.

Let me clue you in on a little secret. Most people don’t want information. I know you’ve always been taught otherwise, but it’s true. People are drowning in facts. What people really want is a sense of order and predictability in their lives. We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things. Notice how these headlines promise information that does just this.
FREE. The best kept secrets in America.
Free brochure shows you how to end your money worries for good.
8. Relay an honest, enthusiastic testimonial.

A testimonial headline can do two things for you. First, it presents your reader with a third party endorsement of your product or service. Second, it capitalizes on the fact that people like to know what other people say.
“Quite simply, the finest design software ever released.”
“This diet program worked for me. It can work for you, too!”
“It’s the first book on personal finance that really made sense to me.”
A variation of this strategy is to write a headline in the first person and put quotation marks around it. This “virtual testimonial” gives you a more interesting headline and improves readership.
9. Authenticate your proposition with a little something extra.

People distrust sales copy. And for good reason. A lot of it proves inaccurate or downright dishonest. To cut through this distrust, you can add a little something extra to your headline that seems out of place, yet rings true. Look at the following headlines and notice how the words “Ohio man,” “Obsolete,” and “Frustrated bartender” stand out. Their specificity or quirkiness adds a truthful aura that traditional copy could never achieve.
Ohio man has 21-year tested formula to create multimillion dollar business from scratch, without bank loans, venture capitalists or selling stock.
Small Company’s New Golf Ball Flies Too Far; Could Obsolete Many Golf Courses.
Frustrated bartender develops incredible device to clean and disinfect your entire home…
There are many, many other ways to write a headline. Whatever strategy you choose, don’t make a decision too quickly. Take time to brainstorm. Write dozens or even hundreds of headlines. You never know exactly what you want to say before you say it, so giving yourself plenty of choices is the surest way to arrive at the best, most powerful headline.

How to write powerful headline

Whether you’re a blogger, a writer or editor, writing a great headline is a must if you want to capture your reader’s interest. the headline is more important now than it ever has been.Follow these tips, and you might just be able to conjure up some interest.

  1. Mention celebrity& hot news——People love to read stories about topics they’re interested and current events (including but not limited to politics/icians, war, celebrities et al.)  if you’re writing about a hot topic, be sure to drop in those keywords to whet your reader’s appetite.Then what kinds of news or celebrity you should write about?Just take a look at google zeitgeist:you will find out a lot,such as: steve jobs.Iphone5 etc.
  2. Strong adjectives——you can Use superlatives or some strong words like “top”.”powerful”.”awesome””super”…For example:The easiest way to send fax online.So if you must, use the words ‘best ever’ or ‘worst’ or ‘longest’ or ‘coolest’ in your headline. It might just do the job.Maybe it is the easiest way to hook up your readers.
  3. One sentence summarizes your article——This sort of headline works great for science or technology findings and social issues – give away the result of the article in one short sentence and they will read the whole article.For example:President Obama stirs up campaign issues in New Hampshire.
  4. Aroused the curiosity of people——Ask them a question or put out a wired info,For example:How Does Coffee Become Decaf?‎Such a loaded question is likely to rile people into response, as well – if it’s an inflammatory piece you’re after, then a loaded question in the headline is the way to go.
  5. Show a list begin with list of….——for example:List of notable blogs. lists can be a popular addition to social bookmarking – whether it’s a ‘List of Top 100 films of all time’ or ‘Top 50 RIA’, you’ll be sure to gain some quick interest.If you worry about if people will presume you are making ads,then you can add some more info,such as:” the list of richest countries from”.There is another good way:tell people this stuff are freebies.NOTE:Do not overuse, with some interesting content, the list could be a great topic.

subscribers will generally judge a blog post by the headline, only stopping by to read if they are interested in your topic. if you can successfully get a hook in the headline of your article, then you’ll have a much better chance of getting them to read the whole article,even the whole blog.

10 headline formulas definitely work

In order to  add some new blood to your attention-grabbing arsenal.Let us forget the some headline that begin at what is…or how to….we will try something new.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
Who Else Wants a Great WordPress Theme?
Who Else Wants a Higher Paying Job?
Who Else Wants More Fun and Less Stress When on Vacation?
2. The Secret of [blank]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
The Secret of Successful Podcasting
The Secret of Protecting Your Assets in Litigation
The Secret of Getting Your Home Loan Approved
3. Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
Here is a Method That is Helping Homeowners Save Hundreds on Insurance
Here is a Method That is Helping Children Learn to Read Sooner
Here is a Method That is Helping Bloggers Write Better Post Titles
4. Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
Little Known Ways to Save on Your Heating Bill
Little Known Ways to Hack Google’s Gmail
Little Known Ways to Lose Weight Quickly and Safely
5. Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
Get Rid of Your Unproductive Work Habits Once and For All
Get Rid of That Carpet Stain Once and For All
Get Rid of That Lame Mullet Hairdo Once and For All
6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.
Here’s a Quick Way to Get Over a Cold
Here’s a Quick Way to Potty Train Junior
Here’s a Quick Way to Backup Your Hard Drive
7. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
Now You Can Quit Your Job and Make Even More Money
Now You Can Meet Sexy Singles Online Without Spending a Dime
Now You Can Own a Cool Mac and Still Run Windows
8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like an A-Lister
9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.
Build a Body You Can Be Proud Of
Have a Smile You Can Be Proud Of
Build a Blog Network You Can Be Proud Of
10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
What Everybody Ought to Know About ASP
What Everybody Ought to Know About Adjustable Rate Mortgages
What Everybody Ought to Know About Writing Great Headlines
Find these headline templates useful? Bookmark this page at for future reference.
This is the seventh installment in a series called Magnetic Headlines.

How to make a top headline

For  bloggers it is important to write a compelling headline. Having a compelling headline will draw your visitor to open up your article and read it.

So here are some tips from me:

  1. Short & Concise——I know You do not want your blog entries to become hours of reading. Visitors are busy ,they like to easily find information and skim through your entries. It is good to be detailed and provide useful information,but do not include useless information or run away sentences that veer away from your topic.
  2. Stay keyword-focused.——Using your keywords tool as part of your compelling headlines will also help with SEO, which means getting your article indexed in Google and other search engines. You have to figure out your precise audience and write directly to the way those people feel.From google keyword tool ,I found out that,when people have question ,they would like to begin at how to….or what is….so that is the good way to make your headline.Every time I write article,I have to open wordpress and google adwords at the same time.It make me more easy to find out what headline I will pick up.