10 tips to use keywords

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.
1. Check the Popularity of Keywords

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker , Google AdWords , Google Trends or the Yahoo! Buzz Index . Each of these sites provides a snapshot of keyword popularity at any given time.
2. Select Specific and Relevant Keywords

A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of “punk music.” The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like “Green Day concert,” the competition is a lot easier.
3. Select a Keyword Phrase of 2 or 3 Words

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
4. Use Your Keyword Phrase in Your Title

Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page).
5. Use Your Keyword Phrase in Your Subtitle and Headlines

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.
6. Use Your Keyword Phrase in the Body of Your Content

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.
7. Use Your Keyword Phrase in and Around Your Links

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.
8. Use Your Keyword Phrase in Images

Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.
9. Avoid Block Quotes

There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.
10. Don’t Keyword Stuff

Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.

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2 popular keyword tools

One of the first things you need to do is set up an analytics tool on your blog so you can track the keyword phrases people are using. (Th Once configured, you’re ready to start writing keyword-targeted content and tracking the results of your efforts.
To determine which keywords you should focus on in your blog content, you can use two free tools offered by Google:
Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Google AdWords Traffic Estimator: https://adwords.google.com/select/TrafficEstimatorSandbox

Analyze the list of keyword ideas to find the ones best related to your blog and offer a good balance between traffic and competition. Click the Columns button and be sure the Keyword, Competition, Global Monthly Searches, Local Monthly Searches,Local Search Trends, and Estimated Avg. CPC columns are selected and visible. (It’s likely you’ll only have to add the Estimated Avg. CPC column to your display.) Click the Global Monthly Searches link at the top of the column to sort the results by the number of global searches conducted for that keyword each month. You can sort by clicking on the Estimated Avg. CPC link to view the results from a different
perspective. You want to find a keyword term that gets a decent amount of traffic but doesn’t have a massive amount of competition. The Global Monthly Searches column gives you an idea about traffic, and the Estimated Avg. CPC column gives you an idea of how
much advertisers are paying for that keyword. Higher average cost per-click typically equates to more competition for traffic. Find the middle-ground sweet spot. That’s the place to start your search engine optimization keyword efforts.

How to make a top headline

For  bloggers it is important to write a compelling headline. Having a compelling headline will draw your visitor to open up your article and read it.

So here are some tips from me:

  1. Short & Concise——I know You do not want your blog entries to become hours of reading. Visitors are busy ,they like to easily find information and skim through your entries. It is good to be detailed and provide useful information,but do not include useless information or run away sentences that veer away from your topic.
  2. Stay keyword-focused.——Using your keywords tool as part of your compelling headlines will also help with SEO, which means getting your article indexed in Google and other search engines. You have to figure out your precise audience and write directly to the way those people feel.From google keyword tool ,I found out that,when people have question ,they would like to begin at how to….or what is….so that is the good way to make your headline.Every time I write article,I have to open wordpress and google adwords at the same time.It make me more easy to find out what headline I will pick up.