11 Ways to Promote a Blog Post
Note: please be careful in using these techniques. Don’t use them all with
every post you write. Choose your best posts and promote them selectively,
in ways that are helpful to other people.
1. Pitching to Other Bloggers—ask another blogger to consider linking
to your post. There’s a real art to this; read more on how to do it at 11
Ways to Increase Your Chances of Being Linked to By a Blogger.
You should also post your blog to various Free Blog Directories:
Globe of Blogs
2. Social Messaging—what social networks like Twitter and Facebook
are you registered with? Attempt to leverage these to promote your
post. The key is not to incessantly spam your followers and friends
with your link, but use your network to seed the link and let your
followers spread word of it for you. This won’t happen every time but
as your network grows, it can become more and more powerful.
3. Social Bookmarking—promoting selective links on sites like Digg or
StumbleUpon can lead to amazing results. Further reading is available
on this topic at How to Get to the Front Page of Digg and Using Social
Media Sites to Grow Your Blog’s Traffic.
4. Internal Links—rather than just promote your post on other people’s
sites, think about where you can link to it from within your own site.
Perhaps you’ve written on the topic before and can add a link for
further reading, or maybe adding a section in your sidebar for “Latest
posts” could work. Internal linking won’t drive heaps of new traffic
but it can help with SEO and increase page views.
5. Newsletters—if you have an email newsletter list, shoot out an email
about your latest post.
6. Other Blogs’ Comments Sections and Forums—leaving helpful and
insightful comments on forums or other blogs can be great at driving
traffic if your comment is genuine, relevant and sensitive to the
discussion. Leaving a link is sometimes appropriate provided it is
7. Email Signatures—adding links to your blog on your outgoing emails
is fairly commonplace, but include links to recent posts instead of just
your blog’s front page URL.
8. Follow-up Posts—write a new post on your blog that picks up where
your last one left off. This builds momentum and if you inter-link the
posts, drives more page views.
9. Advertise Your Post—for posts that you’re particularly proud of and
are well-received by readers, you might even consider a mini ad
campaign with a small budget using a service like AdWords or
StumbleUpon advertising. There’s further reading on this at Run a
StumbleUpon advertising campaign on your blog.
10. Pitch Mainstream Media—occasionally posts will be relevant to the
mainstream media. You’d want to pick a really interesting post for
this; it’s not advisable for every day.
11. Article Marketing—I wouldn’t recommend submitting exactly the
same article you’ve posted on your blog to article marketing sites (this
can get you into trouble with Google where you could face penalties
for duplicate content) but I know of a few bloggers who rewrite their
key articles for article marketing.
Note: I repeat, don’t do all of the above suggestions for every single post on
your blog. I tend to pick 1–2 posts a week to push and let others grow
12.” Your “About …” page—the “About …” page of a blog (if you haveone) is one of the most-read pages of a blog by first time visitors. It’s an ideal place to communicate what you’re about and sell to potential readers why they should subscribe and come back.”
13.” Business Cards—I receive a lot of business cards at conferences and to be honest, at the end of the day I can’t remember who gave me most of them. Adding an elevator pitch to a card can help trigger who you are and what you do in the mind of those you chat with at these busy events.
Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog
accounts the better (be sure to read and adhere to the Terms of Service for
each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that of your blogs will be in the search engine results for your focuse keywords.