Your blog’s “About Me” page should not be overlooked. It’s an essential tool to establish who you are as a blogger and help readers understand what your blog is about. Simply listing your name and contact information is not enough. Sell yourself and your blog on your “About Me” page, and make readers believe you’re not only an expert in your blog’s topic but your blog is also the place for people to find information about your topic on the web.
Following are the three most important elements to include on your “About Me” page:
Your experience and why you’re the best person to blog about your subject matter
Links to your other websites or blogs self promotion is critical to your success as a blogger
Your contact information so interested readers can ask questions or reach out to you for other business opportunities (which happens often in the blogosphere)
Furthermore, make sure your blog’s “About Me” page is easy to find not just on your blog’s home page but on every page in your blog.
Anyone can write a blog, but readers look for bloggers whose writing style they enjoy or bloggers who have the appropriate level of experience to write on a specific topic. Tell your readers why they can feel confident listening to what you have to say, and let them know you’re accessible to them and value them, and your reader loyalty will get a welcome boost.
Inserting Google AdSense Ads into Your Blog.
Most advertising programs for bloggers work in a similar manner. You sign up for an account, copy some code provided to you through your new account, and paste it int your blog where you want ads to appear. Different ad programs are likely to have specific nuances that affect how you create and insert their ad code into your blog, but this example should take some of the confusion out of the process.
Selling Ad Space Directly
It can be difficult for beginner bloggers to attract advertisers without the help of an advertising program or middleman, but it can be done. As traffic to your blog grows,you’ll be able to attract more advertisers and increase your advertising rates. As long as you set realistic expectations for your earnings potential from selling ad space directly to advertisers, you’ll be successful.
It’s a good idea to set your rates low at first in order to attract the most advertisers.For example, if your blog traffic is under 1,000 page views per day, you could set a rate of $10 per 30 days for a 125×125 pixel button ad in your blog’s sidebar (above the fold) or $20 for a 250×300 pixel square ad in your sidebar. Set rates for premium locations(above the fold or in the header) higher than other locations on your blog.
You can sign up for a free publisher account on BuySellAds.com, create a listing for your blog, enter the ad sizes and placements you’re willing to accept on your blog along with pricing for each, and you’re done! Be sure to include a great description and tag your blog listing with keywords related to your topic and audience that advertisers are likely to search for. Also, take the time to see what other blogs similar.
Inserting Amazon Affiliate Links in Blog Posts
Many affiliate advertising programs simply require that you create an account, copy some ad code, and paste it into your blog to begin serving their ads to your audience.
However, some unique opportunities are available to you as well. For example, as an Amazon Associate, you can include your affiliate ID in text links within your blog posts so you can make it easy for people to find and purchase products while they’re reading a post on your blog that refers to a specific product.
- 14 techniques to promote your blog (whybloghowtoblog.wordpress.com)
- 6 good ways to get post idea (whybloghowtoblog.wordpress.com)
In addition to using the plug-ins suggested in the previous section, there are other easy tricks you can use to increase the number of incoming links to your blog. Here are a few to get you started:
- Publish amazing content on your blog other people will want to read, share,and write about on their own sites.
- Leave comments on other blogs, and include your blog’s address in the comment forms’ URL space.
- Accept trackbacks on your blog posts so people who link to your posts receive an incoming link to their sites in return.
- Promote your content on your Twitter, Facebook, LinkedIn, and other social networking profiles.
- Submit your content to social bookmarking sites like Digg and StumbleUpon.
- Write for multiple sites, and interlink your content.
- Write guest blog posts for other popular blogs, and include a link back to your blog in your author biography.
Anything you do to share your content with interested audiences increases the potential that people will read it. If they like it, they might write about it on their own blogs and link to it, or they might share it through their own social web connections.Each instance your content is shared and viewed increases the potential for others to
write about your content and link to it. The more incoming links, the better, in terms of boosting your search engine rankings.